MESSAGING & CONTENT
IN DETAIL
MADE-TO-MEASURE
AS A TODD SNYDER MTM SPECIALIST
12-WEEK CADENCE
- IN PROGRESS -
MAY 28 |
JUNE 11 |
JUNE 25 |
JULY 09 |
JULY 23 |
AUG 06 |
DELIVER |
TEST |
CADENCE |
SEGMENT |
STYLE |
TARGET |
AUGUST MTM WINDOW CLOSING
WHAT KIND OF GROOM ARE YOU? (& BEYOND THE CEREMONY)
THE TRAVEL SUIT GUIDE
FALL BLACK TIE STARTS NOW
A BETTER-FITTING SHIRT
OUR TOP MTM FALL FABRICS
BRIEF
6 PNG-BASED ENDEAR TEMPLATES FOR MTM SPECIALISTS
MULTIPLE CONTENT TYPES
BI-WEEKLY; ONE MTM “SEASON” (THURS. 2PM)
EACH MY STORE
MOBILE; SCAN-AND-CLICK
VARIES
WEEK 3
MAY 28 -> (8 WKS)
Target:
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
WEEK 1
MAY 28 -> (8 WKS)
Target:
WEEK 5
MAY 28 -> (8 WKS)
Target:
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
WEEK 9
MAY 28 -> (8 WKS)
Target:
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
WEEK 7
MAY 28 -> (8 WKS)
Target:
WEEK 11
MAY 28 -> (8 WKS)
Target:
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
Subject: August MTM Window Closing
Header: If your event is this summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-measure typically takes 8 weeks
Copy 1: Book your appointment by June 5
to be ready by early August!
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple.
PREVIOUS WORK
AT FREEMANS SPORTING CLUB
12-WEEK CADENCE
- IN PROGRESS -
MAY 28 |
JUNE 11 |
JUNE 25 |
JULY 09 |
JULY 23 |
AUG 06 |
DELIVER |
TEST |
CADENCE |
SEGMENT |
STYLE |
TARGET |
AUGUST MTM WINDOW CLOSING
WHAT KIND OF GROOM ARE YOU? (& BEYOND THE CEREMONY)
THE TRAVEL SUIT GUIDE
FALL BLACK TIE STARTS NOW
A BETTER-FITTING SHIRT
OUR TOP MTM FALL FABRICS
BRIEF
6 PNG-BASED ENDEAR TEMPLATES FOR MTM SPECIALISTS
MULTIPLE CONTENT TYPES
BI-WEEKLY; ONE MTM “SEASON” (THURS. 2PM)
EACH MY STORE
MOBILE; SCAN-AND-CLICK
VARIES