MESSAGING & CONTENT
IN DETAIL
MADE-TO-MEASURE
AS A TODD SNYDER MTM SPECIALIST
12-WEEK CADENCE
- IN PROGRESS -
MAY 28 |
JUNE 11 |
JUNE 25 |
JULY 09 |
JULY 23 |
AUG 06 |
DELIVER |
TEST |
CADENCE |
SEGMENT |
STYLE |
TARGET |
AUGUST MTM WINDOW CLOSING
WHAT KIND OF GROOM ARE YOU? (& BEYOND THE CEREMONY)
THE TRAVEL SUIT GUIDE
FALL BLACK TIE STARTS NOW
A BETTER-FITTING SHIRT
OUR TOP FALL SUIT FABRICS
BRIEF
6 PNG-BASED ENDEAR TEMPLATES FOR MTM SPECIALISTS
MULTIPLE CONTENT TYPES
BI-WEEKLY; ONE MTM “SEASON” (THURS. 2PM)
EACH MY STORE
MOBILE; SCAN-AND-CLICK
VARIES
May 28
July 24 | 8 Week MTM Lead
Type:
Target:
Subject:
Inspiration
Age 30-40; Sept Wedding; 1st MTM
-
Lead: Black Tie, Modern, or Destination?
Sub: [TK: Create the perfect look in MTM]
Image 1: [triptych: black tie, modern, destination]
Title 1: Beyond The Ceremony
Copy 1: [TK: Will you want a fresh shirt?]
Image 2: [triptych: ivory dinner jacket; cocktail attire; jacket-less destination]
Title 2: [TK: Consider dinner, the reception & your party]
Copy 2: [TK: ]
What Kind of Groom Are You?
Reminder
All Ages; Last Minute; 1st MTM; RTW Conversions
-
Lead: If Your Event Is This Summer…
Sub: Now is the time to start!
Image 1: [tabletop black tie]
Title 1: Made-to-Measure typically takes 8 weeks
Copy 1: Book your appointment by June 5 to be ready by early August
Image 2: [action measuring]
Title 2: From fabric to fit
Copy 2: We’ll make the process simple
August MTM Window Closing
June 11
Aug 8 | 8 Week MTM Lead
Type:
Target:
Subject:
June 25
Sept 4 | 10 Week MTM Lead
Type:
Target:
Subject:
Reminder + Inspiration
Age 50-70; Donor-level; Seasonal MTM
-
Lead: [TK:]
Sub: [TK:]
Image 1: [TK]
Title 1: [TK:]
Copy 1: [TK]
Image 2: [TK]
Title 2: [TK:]
Copy 2: [TK:]
Fall Black Tie Starts Now
Inspiration
Age 30-50; Business; 1st+ MTM; MTM Shirt Upsell
-
Lead: [TK:]
Sub: [TK:]
Image 1: [TK]
Title 1: [TK:]
Copy 1: [TK:]
Image 2: [TK]
Title 2: [TK:]
Copy 2: [TK:]
The Travel Suit Guide
July 9
Sept 18 | 10 Week MTM Lead
Type:
Target:
Subject:
July 23
Oct 2 | 10 Week MTM Lead
Type:
Target:
Subject:
Inspiration + Expertise
Age 40-60; Business/Pleasure; Seasonal MTM
-
Lead: [TK:]
Sub: [TK:]
Image 1: [TK]
Title 1: [TK:]
Copy 1: [TK]
Image 2: [TK]
Title 2: [TK:]
Copy 2: [TK:]
Our Top Fall Suit Fabrics
Expertise
Age 25-45; Brand Fan; Business; 1st+ MTM
-
Lead: [TK:]
Sub: [TK:]
Image 1: [TK]
Title 1: [TK:]
Copy 1: [TK:]
Image 2: [TK]
Title 2: [TK:]
Copy 2: [TK:]
A Better-Fitting Shirt Changes Everything
Aug 6
Oct 16 | 10 Week MTM Lead
Type:
Target:
Subject:
PREVIOUS WORK
AT FREEMANS SPORTING CLUB
FIBER TO FIT
at American Woolen Suiting Mill
IDEA |
BRIEF |
DELIVER |
ROLE |
You aren’t buying something from us; we’re making it together.
Detail the craft at American Woolen in Connecticut, where new owners revive fine suiting production at the former Loro Piana mill.
Hero web editorial video; evergreen tailoring/MTM assets.
Video (concept); Stills (direction)
FIBER TO FIT
Seed to Shirt: Making a 100% Made-in-America Tee
IDEA |
BRIEF |
DELIVER |
Transparently discover how scale affects real impact of ‘sustainability’ choices through garment lifecycle.
Tighten a carbon footprint with USA-grown cotton, domestic production, and local natural dyes.
Campaign stills for web, e-mail, social media, digital ads.
GO. PLAY. OUTSIDE.
Seasonal Campaigns
IDEA |
BRIEF |
DELIVER |
ROLE |
Playful excursions.
Make premium sportswear feel natural & accessible.
Campaign stills for web, e-mail, social media, digital ads.
Concept & direction.
- Hudson Valley -
- NYC -
- 29 Palms | Mojave | Red Rock -
E-COMM | EMAIL
Various
ROLE |
Concept, direction, styling, layout, copy.
